Teaching Target

We want to get real teachers involved in shaping our product very early on in the process. What better way then to start blogging about it. So last week we started this blog…

Progress report: TeachingTarget.com is live from Skookum on Vimeo.

So this is a place where teachers can get involved in the project and give us input. We’ve also started a Facebook Group and a Twitter account to start implementing some social media strategies. More on those later. For starters, though, we had some of our personal friends who are teachers “like” our Facebook page, which should help get the ball rolling since their friends (many of whom are teachers) will see that “like” in their news feed.

So far, so good. Thanks to Reddit, we got quite a bit of attention and managed to pull in over 1.3k visitors on the first day the blog launched!

Edit: Hi Reddit! Does nobody have experience buying educational questions? (I definitely don’t…)

We face several challenges in developing Teaching Target. The most difficult is: how can we develop a huge database of “all awesome” questions matching North Carolina education objectives?

Cora Polsgrove, Emily Lappin, and Kris Wawer shed some light on what’s missing in classrooms and on how we can help:

We’re entertaining a few ideas:

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(and neither do we, based on our user study)

Turns out, web developers suck at design choices about software for elementary and middle-school teachers.

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This post is the first chapter of a story – a story about a team of programmers who are building a product that will help teachers work less and teach more. We’re really pumped because we’re building this thing inside-out: our whole process is going to be out in the open.

If you’re a teacher, follow along and help us mold the product.

If you’re a programmer, designer, or just someone who loves a great story, follow along to see the gritty details behind the design, development, and marketing of a web application.